Sunday, 29 July 2012

How To Sell Your Own Product or Service Online


If you want to sell your own product online, you can determine exactly how much it is going to cost you, if anything at all.
 
Many people are selling their own products online and they are doing very well. But you need to plan your marketing strategy very carefully.
 
There are various ways to market your product, such as free classified advertising, ppc (pay per click), affiliate marketing etc.
 
Many people claim that free classified advertising doesn’t work. But I often find people who are enjoying good results from free classified advertising. The secret is that you have to spend time on it. You need to do proper research to see which classified advertising site will work for you. Then you need to place at least three to five adverts every day. You need to have a tracking system in place in order to track your advertisements and see which ones are getting the best results and on which sites.
 
If you are prepared to spend some money, you can use pay per click advertising. Using this method you need to do proper keyword research, where you will pay a certain rate for your adverts based on the keywords of your choice. Every time a potential customer clicks on your advert, you will pay a certain rate. You can budget for the amount you want to spend on your advertising and you can set a limit to the amount you to spend. If you do not want to spend more than $1 000.00 you can set your limit to $1 000.00. The moment you reach that limit, they will stop showing your advert.

The danger with this kind of advertising, is that if you don’t know what you are doing, you might end up spending the $1 000.00, getting the clicks, but not making one sale.

You can also recruit a team of affiliates to sell your product for you. This is a very popular way of marketing. How they market the product is up to them, as long as it is ethical and they are not spamming people. But the choice of using free advertising, paid advertising or even article marketing is left up to them.

You can submit your product to Clickbank and let affiliates find your product through Clickbank.
 
 Another method you can use is to join a company such as Triple Clicks.com and submit your product to them. By doing this you will become an E-Commerce Associate of the company. Their E-Commerce Associate program allows merchants worldwide to offer products and services at the Triple Clicks Store. Thousands of SFI affiliates all over the world are promoting Triple Clicks .com. By joining Strong Future International (SFI) as an affiliate, you automatically get free membership at Triple Clicks .com, and you can treat it as your own online store. This will give you the opportunity to promote thousands of products, but you will also be able to promote your own product with the benefit of a site which already has lots of traffic.   

Tuesday, 17 July 2012

The importance Of Getting Followers on Twitter


If you are serious about building your business online, you have to consider building relationships. Even though you communicate online, your customers are still real people. Don’t be fooled into thinking that just because you never have to meet face to face with your customer, you don’t need to build relationships. This fact alone actually gives you ample reason to do just that, build relationships. 

The importance of Twitter as a marketing tool is often overlooked.

Many people are focused on Facebook, while Twitter gets overlooked. Don’t get me wrong though, there is absolutely nothing wrong with Facebook.

 However, if you are serious about taking your marketing strategies to a higher level, then it is a good idea to learn how to get more Twitter followers.

Twitter enables you to send a short message to all your followers, so it is a good idea to get as many followers as possible if you want to promote your business. Many people consider it a down side that you are limited to 140 characters when you send a message. Yet it is enough to send a powerful message out to many people.

If you need to communicate with your followers in order to build your relationships, Twitter has the facility where you can send direct messages to specific people.  To have more detailed conversations you can always invite the other person to connect with you on Facebook as well.

Without building relationships and gaining trust from your friends it will be hard to maintain your presence or to market any business online.

There are some excellent free tools available as well, which can assist you in gaining more followers on Twitter. One such tool is ManageFlitter. It is a very useful tool, as it will assist you in your follow and unfollow processes, which will free you to spend more time to interact with your new followers. By entering some keywords related to your interests or your niche, ManageFlitter will do the search for you, finding people you might want to follow. Select the ones you want to follow, and this tool will do the rest.  Are there people you want to unfollow? Instead of searching your own list, just use the “unfollow” function in ManageFlitter which will tell you exactly who is not following you back. Make your final choice about who you want to unfollow, and ManageFlitter will do the rest of the work.

One important rule to remember is not to “spam” your followers with business messages. If that is all people see of you, it will soon be clear that all you are interested in is taking their money. So if you do not really care for people, and are only concerned about doing business, you should rather stick to paid advertising or some offline venture, where you make it clear what your intentions are, and everybody knows what to expect.
When you look for people to follow, it can be helpful to pay attention to the balance between “followers” and “following”. There is nothing wrong when someone is following more people than the amount of followers he has, or the other way around. But when you find someone with thousands of followers and he is following nobody, the chances are slim for that person to follow you back. That defeats the whole purpose of building relationships. If on the other hand, the person is following hundreds or thousands of people, and hardly anybody is following him/her back, it might be that you will receive a lot of spamming from this person.

To get many followers (and quality followers), you must be patient. Nothing good is ever happening overnight anyway. So be patient and build on your relationships. You will gain some good friends; some of those friends will also start developing into customers. This process might take some time, but is very rewarding.