Internet Marketing
can be exciting, but with all the information, terminology and different choices to be made, it can also be very overwhelming to a new person. Still, there
are so many opportunities available, and that is why it is so important to set
your goals before you just dive in and start working on your internet business.
Now, which
opportunity do you choose? How do you know which is the right one? Every
so-called “internet guru” recommends another program (obviously his own). The
first thing you ought to do is to determine your own goals. Decide exactly where you want to go, and how you
are going to get there. What do you want to achieve and why? Once you achieved
it, what then? When people set goals without proper planning, it often results
in nothing but frustration. You set out with one goal in mind, and once you’ve
reached it, the challenge is gone. The process becomes boring, meaningless and
frustrating.
This is why it is
so important to have your journey mapped out. Before you even start, you should
know where you are now, what your ultimate goal is and why. Once you reach your
destination, will you enjoy where you are and be
happy? Will having to actively maintain what you have achieved give you any
satisfaction? Or will it lead you to the next challenge?
Once you can answer
these questions, you will also have a better understanding about what type of
online opportunities you are looking for.
This should always be the first step. From there, keep taking one step
at time until you are confident that you have chosen a specific end-goal and
mapped out the route to get there.
Eat Your Elephant One Bite At A Time
Break your goals
down into smaller goals for action steps until you achieve your ultimate goal.
It's like drawing a map to get to your destination. You will always arrive easier and sooner when
you have planned your route and you know exactly where you are going.
Don't be scared of
the competition. Never rush into things if you didn’t plan properly. Nobody is
going to beat you to YOUR destination. There is enough room for everybody on
the internet.
On the other hand,
don't wait until you think you know everything. Things are constantly changing.
Get going and learn on the go. I made that mistake of thinking I don't know
enough yet. Before I realized, I have wasted a lot of time, and made NO
progress. Even the top guys are continuously learning. That is how they stay on
top. Any business - whether online or offline - is a living thing. It is constantly changing and you have to be
able to stay with it, change with it. You must be able to adapt.
What Is Your Strategy?
What you need to
develop and stick to, is your strategy. Find a strategy that works for you, and
once you do, stick to it. There are a different ways to generate income
online. You can market your own product
(which can be a physical product, information products or even a service), you
can take part in affiliate programs (as I do myself) where you market someone
else's product or service, or you can take part in joint ventures with other
internet entrepreneurs. Another option
will be profit sharing programs (Google Adsense) where you don't have to sell
anything, but you share in the profits generated from advertising programs.
Your strategy will
determine which of these modules you are going to follow. What is important to
keep in mind, is to aim for generating a passive income. Passive income means
that you will put in the effort now, but eventually your business will be
generating an income whether you are active or not. This is the proper way to
build your own business, and not to just create another job for yourself.
Affiliate marketing
is one of the easier ways to start generating an income online. Many people
claim though that you can make more money marketing your own product, seeing
that you can then utilize affiliates to also market YOUR product. While this is
true, I think it is wise to first start off taking part in a good affiliate
program. It will give you the opportunity to learn and gain some experience
first. Focus on one item or program until it is up and running. You can then
always later develop your own product, while you maintain the affiliate
program. It is always good to create multiple streams of income.
There is a company
that (to my opinion) basically combines two of the above mentioned channels in
one business opportunity. Affiliate
marketing, and marketing your own product. Strong Future International (SFI) provides you
with an excellent affiliate program, and also an online store with a range of
thousands of products you can sell, and treat it as your own online store. They
provide you with ongoing training and great support. This is extremely
important. In online marketing, you WILL need someone to help you. You need to
be able to communicate with people and get advice from top guys. I can strongly
recommend them. Trying to go at it alone is not a good idea.
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