I don’t know enough.
Many businesses fail even before they have started. People
procrastinate because they think they don’t know enough. When is it the right
time to start?
Now. Yes, I
really do believe the right time will never come if you don’t start now. Irrespective of what you want to
do. Whether you want to start with a family, start a business online or whatever you
want to do, there will always be a reason to procrastinate. “We have to wait
until there is enough money”, or “I don’t know enough yet”. If you are going to
wait until you have enough money or until you know enough before you commit to
something, you most likely will never start.
I am not saying you should just dive in blindly, go into
debt, or recklessly just start your business online without proper planning or thinking it over. To the
contrary, that is exactly where you should start. Commit yourself and start
planning your business. Determine how much money you are going to need (by the
way – this is an important part of what you need to know before you start your
business). What skills do you need? If you want to start a business online, do
you know your subject? Do you know your way around the internet?
Knowing enough
Once you started this process, you have committed yourself.
You have gained some momentum. So now you realize you don’t know enough about
social media, you know even less about blogging…..oh yes, and then there are
e-mail lists. How on earth can you start if you don’t know enough yet? When
will you know enough to start your business? Never. Yes, never.
The good news is that every successful business man,
everybody that is successful in whatever they do, started exactly where you are
now. Not knowing anything.
So when do you know enough to start? As soon as you know
just enough to take the first step. Then you start learning and gathering
enough information to take the next step…. and the next…..and the next, until
you start achieving your goals.
There is a saying that says: “the more we learn, the more we
realize how little we know”. The bottom line is; you will never know enough.
Any business is constantly changing; the internet is constantly changing, so
you will never stop learning. Wait until you know enough, and you will never
get started.
Create a Map
As I already mentioned, I do not say that you must just
blindly start doing business online without proper planning. No, planning is
absolutely essential.
Carefully think about the following: What exactly do you
want to do? Why do you want to do it? How will you achieve it (your action
plan)? Once you achieved your goal, how will it affect you/your life? Do you
have a strong desire to achieve your goal? Are you motivated? Can you
persevere?
You need to know; the challenges will come. Achieving your goals are not going to happen in a
straight line. Some of your strategies might not work the way you thought it
would. There might be delays. If you don’t really have a strong desire, which
will motivate you, you won’t necessarily persevere, and you might just give it
all up.
Set your goals. Aim high. Dare to dream. Then start creating your plan of action. Break it
all up into smaller goals (action steps) which are easy to achieve. This is
like creating a map to reach you final destination.
Once you have this in place, take action. Only focus on your next step. If your next step
doesn’t give you the desired result, don’t quit, be flexible and change your strategy,
as long as it keeps you on track to your ultimate goal.
You Don’t Have To Do
It Alone
If it is your goal to make money online, there are different
channels you can follow. You can create and market your own product, or you can
render a service. Information marketing is often very successful. You can also join one of the many affiliate
programs online, in which case you will market someone else’s product. There
are some excellent affiliate programs available. You can join such a program at
no cost to you and earn commission when you refer customers to the vendor’s
website and a sale is made.
You can also take part in joint ventures, profit sharing
programs (such as Google Adsense) etc.
What is important though, especially if you are new to online
marketing, is not to be the “Lone Ranger”. It is important for you to interact
with people. If possible, have a mentor to guide you along the way.
If I can make a recommendation, it would be to look at a
company called Strong Future International (SFI). They give you the opportunity to get involved in a
great affiliate program; they also have an online store from where you can
generate sales and consider it as your own online store. It gives you the
opportunity to create a passive income. Membership to Strong Future International (SFI) is free.
They have an excellent support structure, and you can visit
their forum where you can meet fellow online marketers and experts. Discuss
your own obstacles and get advice from other experienced marketers. You can also
see what problems other people are struggling with and maybe you can offer the solution to their
problem.
So how much do you need to know before you start your
business? Just enough to take the first step.
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