Sunday, 29 July 2012

How To Sell Your Own Product or Service Online


If you want to sell your own product online, you can determine exactly how much it is going to cost you, if anything at all.
 
Many people are selling their own products online and they are doing very well. But you need to plan your marketing strategy very carefully.
 
There are various ways to market your product, such as free classified advertising, ppc (pay per click), affiliate marketing etc.
 
Many people claim that free classified advertising doesn’t work. But I often find people who are enjoying good results from free classified advertising. The secret is that you have to spend time on it. You need to do proper research to see which classified advertising site will work for you. Then you need to place at least three to five adverts every day. You need to have a tracking system in place in order to track your advertisements and see which ones are getting the best results and on which sites.
 
If you are prepared to spend some money, you can use pay per click advertising. Using this method you need to do proper keyword research, where you will pay a certain rate for your adverts based on the keywords of your choice. Every time a potential customer clicks on your advert, you will pay a certain rate. You can budget for the amount you want to spend on your advertising and you can set a limit to the amount you to spend. If you do not want to spend more than $1 000.00 you can set your limit to $1 000.00. The moment you reach that limit, they will stop showing your advert.

The danger with this kind of advertising, is that if you don’t know what you are doing, you might end up spending the $1 000.00, getting the clicks, but not making one sale.

You can also recruit a team of affiliates to sell your product for you. This is a very popular way of marketing. How they market the product is up to them, as long as it is ethical and they are not spamming people. But the choice of using free advertising, paid advertising or even article marketing is left up to them.

You can submit your product to Clickbank and let affiliates find your product through Clickbank.
 
 Another method you can use is to join a company such as Triple Clicks.com and submit your product to them. By doing this you will become an E-Commerce Associate of the company. Their E-Commerce Associate program allows merchants worldwide to offer products and services at the Triple Clicks Store. Thousands of SFI affiliates all over the world are promoting Triple Clicks .com. By joining Strong Future International (SFI) as an affiliate, you automatically get free membership at Triple Clicks .com, and you can treat it as your own online store. This will give you the opportunity to promote thousands of products, but you will also be able to promote your own product with the benefit of a site which already has lots of traffic.   

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